Kevin Newman from Harvard Business Publishing, presented “Adapting WordPress’ role within a larger content strategy” at the recent Big Media & Enterprise Meetup in Boston. We’ve shared his presentation previously, and we’re publishing it again now with full transcript below.
View the presentation slides here:
I can tell a story about where, what blogging means to HBR and what role WordPress plays. A little bit of history first. HBR is a storied print publication. It’s been around for 90+ years, one of the cornerstone publications in management science and practice.
It’s a great product and I love it but right around 2007, 2006, there was a desire to push the boundaries a little bit and get out of the ivory tower, see where our new audiences could be.
This is slightly before my time, I came on board around 2008, so as I started to experiment with different…
View original post 1,563 more words