Harvard Business Review and WordPress – Now With Full Transcript

WordPress.com VIP: Enterprise content management platform

Kevin Newman from Harvard Business Publishing, presented “Adapting WordPress’ role within a larger content strategy” at the recent Big Media & Enterprise Meetup in Boston. We’ve shared his presentation previously, and we’re publishing it again now with full transcript below. 

View the presentation slides here:

I can tell a story about where, what blogging means to HBR and what role WordPress plays. A little bit of history first. HBR is a storied print publication. It’s been around for 90+ years, one of the cornerstone publications in management science and practice.

It’s a great product and I love it but right around 2007, 2006, there was a desire to push the boundaries a little bit and get out of the ivory tower, see where our new audiences could be.

This is slightly before my time, I came on board around 2008, so as I started to experiment with different…

View original post 1,563 more words

Advertisements

Published by

algustionesa

Kalamuna Lafdzun Mufidzun

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s